A news story, blog post or feature article can qualify for enhanced treatment in Google's search results and Google News — but only if it's marked up with the correct structured data. This tool generates Article schema formatted exactly as Google's guidelines require.
Structured data that helps distinguish an article from any other webpage
Without explicit markup, a search engine has to infer from a page's layout and content whether it's looking at a news article, a blog post, a product page, or something else entirely — Article schema (and its more specific variants, NewsArticle and BlogPosting) removes that ambiguity directly, explicitly declaring headline, author, publish date, and featured image in a machine-readable format that search engines can use both for basic understanding and for enabling specific enhanced search features, including eligibility for certain rich result treatments and inclusion in Google News and Google Discover.
What this tool generates
The tool produces JSON-LD structured data following the Article schema specification, including the headline, author name, publication and modification dates, publisher information, and a featured image reference — all formatted according to schema.org's exact requirements and Google's specific structured data guidelines for article-type content.
Where Article schema is genuinely useful
- News publishers and journalism sites — proper NewsArticle markup is generally required for eligibility in Google News and can influence appearance in Google's Top Stories carousel.
- Blogs and content marketing sites — BlogPosting markup helps clarify content type and can support enhanced search result display, including author attribution and publish dates shown directly in results.
- Improving content freshness signals — accurately maintained publish and modification dates in Article schema help search engines understand how current a piece of content actually is.
- Supporting author and publisher attribution — clearly establishing who wrote and published a piece of content, information increasingly relevant to how search engines and users alike evaluate content credibility.
Frequently asked questions
What's the difference between Article, NewsArticle and BlogPosting schema types? They form a hierarchy — Article is the general parent type, while NewsArticle and BlogPosting are more specific subtypes intended for genuinely journalistic news content and blog-style content respectively; using the most specific, accurate type for your actual content is generally recommended over defaulting to the generic parent type.
Is Article schema required for Google News inclusion? Structured data isn't the only Google News eligibility factor, but properly implemented NewsArticle schema is a widely recommended and commonly required technical component of Google News and Google Discover eligibility, alongside various content and site policy requirements.
Does the featured image in Article schema need to meet specific requirements? Yes — Google's guidelines specify minimum image dimensions and require the image be genuinely representative of the article's content, crawlable, and hosted at a stable URL, since a missing or invalid image reference can prevent the article from being eligible for certain enhanced, image-inclusive search result formats.
Further reading
Google Search Central — Article structured data — Google's official requirements and guidelines for Article and NewsArticle schema.
Schema.org — Article — The formal schema.org specification for Article and its more specific subtypes.